Demo (pełne) - panel klienta

Paid campaigns · last 30 days

Where the money goes and what we get for it.

last 30 days

Spend

43 209zł

11%more than the previous period

Clicks

45 590

16%more than the previous period

Cost per clickCPC

0,95zł

4%cheaper than before

Click rateCTR

2,12%

7%higher than before

Cost per click · Meta vs Google

What one click costs

Meta
Google

A click on Meta is about 2.2× cheaper than on Google (on average 0,73 zł vs 1,59 zł). By the end of the period: Meta 4% cheaper than before; Google about the same as before.

Campaigns in this period

Campaigns

8 campaigns43 209 zł spent

SALES | Veg boxes
MetaDoing well14 751 clicksclick rate 1,90%
10 370 zł
SALES | Tomatoes & preserves
MetaDoing well10 505 clicksclick rate 1,70%
8 210 zł
SEARCH | Veg delivery
GoogleDoing well4 222 clicksclick rate 4,50%
6 481 zł
PMAX | Veg shop
GoogleWorth a look3 394 clicksclick rate 1,80%
5 617 zł
REMARKETING | Shop
MetaWorth a look4 612 clicksclick rate 2,40%
3 457 zł
SALES | Next-day delivery
MetaDoing well4 341 clicksclick rate 1,80%
3 025 zł
SEARCH | Brand lokalnepomidorki
GoogleDoing well1 884 clicksclick rate 8,50%
3 025 zł
YT | Farm video
GoogleDoing well1 880 clicksclick rate 1,10%
3 025 zł

Campaigns by spend
Status	Campaign	Spend	Clicks	Click rate
Doing well	SALES \| Veg boxesMeta	10 370 zł	14 751	1,90%
Doing well	SALES \| Tomatoes & preservesMeta	8 210 zł	10 505	1,70%
Doing well	SEARCH \| Veg deliveryGoogle	6 481 zł	4 222	4,50%
Worth a look	PMAX \| Veg shopGoogle	5 617 zł	3 394	1,80%
Worth a look	REMARKETING \| ShopMeta	3 457 zł	4 612	2,40%
Doing well	SALES \| Next-day deliveryMeta	3 025 zł	4 341	1,80%
Doing well	SEARCH \| Brand lokalnepomidorkiGoogle	3 025 zł	1 884	8,50%
Doing well	YT \| Farm videoGoogle	3 025 zł	1 880	1,10%

Where the ad money goes

43 209 zł in total - most of it (58%) went to Meta.

MetaFacebook and Instagram
25 061 zł58%
Googlesearch and YouTube
18 148 zł42%

Google search · last 30 days

What your customers search for

Phrases typed into Google that showed your ads - last 30 days

The most clicked search was "dostawa warzyw", and 40% of all clicks came from searches about "dostawa".

By campaign

SEARCH | Veg delivery
62of 100
budget: 28 · ad rank: 10 · ~1 900 clicks missed
SEARCH | Brand lokalnepomidorki
93of 100
budget: 0 · ad rank: 7

"Searches where you could have shown" is Google's own estimate, based on your keywords, locations and schedule. Based on 115 987 impressions.

Extra clicks assume today's click rate and price - the real number is likely lower, because extra exposure often lands at weaker times and in pricier auctions.

Campaigns in this period

Campaigns - all numbers

8 campaigns43 209 zł spent

MetaDoing well
SALES | Veg boxes
Spend
10 370 zł+37%
Clicks
14 751
Click rate
1,90%
Cost per click
0,70 zł
MetaDoing well
SALES | Tomatoes & preserves
Spend
8 210 zł+26%
Clicks
10 505
Click rate
1,70%
Cost per click
0,78 zł
GoogleDoing well
SEARCH | Veg delivery
Spend
6 481 zł+30%
Clicks
4 222
Click rate
4,50%
Cost per click
1,54 zł
GoogleWorth a look
PMAX | Veg shop
Spend
5 617 zł+38%
Clicks
3 394
Click rate
1,80%
Cost per click
1,66 zł

Campaign	Spend	Clicks	Click rate	Cost per click	Change
SALES \| Veg boxesMetaDoing well	10 370 zł	14 751	1,90%	0,70 zł	+37%
SALES \| Tomatoes & preservesMetaDoing well	8 210 zł	10 505	1,70%	0,78 zł	+26%
SEARCH \| Veg deliveryGoogleDoing well	6 481 zł	4 222	4,50%	1,54 zł	+30%
PMAX \| Veg shopGoogleWorth a look	5 617 zł	3 394	1,80%	1,66 zł	+38%
REMARKETING \| ShopMetaWorth a look	3 457 zł	4 612	2,40%	0,75 zł	+9%
SALES \| Next-day deliveryMetaDoing well	3 025 zł	4 341	1,80%	0,70 zł	+43%
SEARCH \| Brand lokalnepomidorkiGoogleDoing well	3 025 zł	1 884	8,50%	1,61 zł	+37%
YT \| Farm videoGoogleDoing well	3 025 zł	1 880	1,10%	1,61 zł	+9%

Campaign status:Doing wellWorth a lookChange: average daily spend over the last 4 days vs the 3 days before (not the previous period).

Ads

What one click costs

Campaigns

Where the ad money goes

What your customers search for

Most popular topics

Top 15 searches

By campaign

Campaigns - all numbers

What one click costs

Campaigns

Where the ad money goes

What your customers search for

Most popular topics

Top 15 searches

How visible you are on Google

By campaign

Campaigns - all numbers